As Founder and CEO, James Lang is the driving force behind Paradigm, with eighteen years of experience in the digital marketing space. Prior to launching Paradigm, James captained media and marketing projects at six world-renowned companies including Patron, Zumba Fitness, Diageo Liquors, Paul Mitchell, GAIA, and Centropix. James’ professional history includes roles as creative director, public relations officer, logistics manager, production leader, app development coordinator, SEO specialist, content writer, and salesman.

In his free time, James enjoys spending time with loved ones and friends boating, riding motorcycles, exercising, camping, and snowboarding.