Growth systems, AI and marketing

Your business is a system. We build it to grow.

Paradigm builds the system behind predictable, profitable growth: your brand and website, lead capture, CRM and sales pipeline, operations and margin reporting, all connected, with AI built in.

65+Companies served
Nationwide
One team for
  • Brand strategy
  • Web design
  • CRM integration
  • Email and SMS automation
  • AI tools
  • Paid ads and SEO
  • Print design
  • App design and launch
  • Video and media
  • Social media
  • Sales pipelines
  • Operations tracking
  • Margin dashboards
The problem

Your tools don't talk to each other.

Most growing companies run on a patchwork: a website from one vendor, ads from another, a CRM nobody fully uses, operations tracked in spreadsheets, and reports pulled together by hand. Every handoff is a place where leads, revenue and margin slip away.

  • Leads go cold

    Slow or missing follow-up loses deals you already paid to get.

  • Spend without proof

    Nobody can say which channel actually drives revenue.

  • Too many vendors

    Everyone owns a piece, and no one owns the result.

  • No view of profit

    You see revenue, but not which jobs, products or channels actually make money.

Step one: Diagnose

Before we build anything, we diagnose everything.

Our paid diagnostic maps how your business generates, handles and closes revenue today. You see exactly where growth is leaking and what it will take to fix it.

What we examine
Marketing
Sales process
CRM
Lead handling
Attribution
Communications
Operations and fulfillment
Margins and profitability
The
diagnostic
120 minutes
What you walk away with
Growth roadmap

A phased plan from brand to profitability, in priority order.

Scorecard

Where you stand across every part of the system.

Marketing
72
Sales
48
CRM
35
Attribution
22
Sample scores
Defined scope

Exactly what gets built, by whom and when.

Package options

Clear options priced to your goals.

The ecosystem

One connected system.

We connect the tools you already have, replace the ones holding you back, and add AI where it saves time or wins deals. Everything reports into one place, so you can see what's working.

  1. WebsiteBuilt to convert, wired to everything behind it.
  2. CRMOne source of truth for every lead and customer.
  3. Lead generationAds, SEO and content feeding the pipeline.
  4. Email and SMSAutomated follow-up that still sounds human.
  5. Sales processClear stages, fast handoffs, fewer lost deals.
  6. OperationsHandoffs, milestones and delivery, tracked in one place.
  7. DashboardsRevenue, margin and pipeline in one view.
  8. AI toolsScoring, follow-up and reporting on autopilot.
Platforms we work with

Fluent in the tools you already use.

We build on, connect and automate the platforms growing businesses run on, from CRMs and phones to email and websites.

  • Wingmate
  • HubSpot
  • HighLevel
  • Zoho
  • WooCommerce
  • Docket
  • RingCentral
  • Twilio
  • Zapier
  • Klaviyo
  • Brevo
  • Mailchimp
  • Wix
  • WordPress
  • Webflow

And many more!

How we work

From brand to profitable growth.

We build your growth system in five connected phases. Each one feeds the next, so marketing, sales, operations and finance finally run on the same data.

Every phase is scoped from your diagnostic
Primary objectivePredictable, profitable revenue growth
  1. 1
    Positioning + visibility

    Brand and visibility

    • Brand positioning and messaging
    • Clear structure for your products and services
    • Website structure and content
    • Technical SEOArchitecture, schema, metadata
    • Conversion optimizationQuote requests, calls, forms
    • Google Business Profiles
  2. 2
    Inquiry + qualification

    Lead capture

    • Capture leads from every channelSEO, ads, calls, referrals
    • Source and attribution trackingUTMs, ad click IDs, call tracking
    • Lead enrichmentCompany, need, budget
    • Lead scoring and qualification
    • Automated follow-up and notifications
    • Routed straight into your CRM
  3. 3
    Lead to sale + tracking

    CRM and sales pipeline

    • Standardized pipeline stages
    • Opportunities and quotes tracked
    • Sales tasks and automations
    • Conversion rates measuredLead to quote to close
    • Lost-deal analysis
    • Revenue attributionTied back to marketing
  4. 4
    Sale to delivery

    Operations and fulfillment

    • Clean handoff from sales
    • Milestone tracking
    • Estimated lead times by product or service
    • Capacity and backlog visibility
    • Automatic customer status updates
    • Delay alerts and on-time delivery tracking
  5. 5
    Revenue + cost + P&L

    Profitability and margin

    • Revenue by product or service line
    • Material, labor and overhead costs
    • Gross margin analysis
    • Marketing cost per opportunity
    • Actual vs. estimated margin
    • Executive reporting and dashboards
Data flow and feedback loop
  1. Marketing performanceTraffic · Leads · CAC · ROAS
  2. Qualified leads
  3. Sales opportunities
  4. Closed deals
  5. Delivered work
  6. ProfitabilityRevenue · Margin · P&L
Optimize marketing, sales, pricing and operations with real data
Everything under one roof

Every piece of your system. One team.

No more juggling vendors. Strategy, creative, development, marketing, sales systems and reporting come from the same team, working from the same plan.

App design and launch

Apps, designed and launched by the same team.

From first wireframe to launch day, we design, build and ship iOS, Android and web apps that plug straight into your growth system.

  • UX and UI design
  • iOS and Android
  • Web apps and portals
  • Launch and app store listings

Brand and strategy

Positioning, identity and the plan behind them.

Web design and development

Fast, conversion-focused sites connected to your stack.

Print and graphic design

Collateral, signage and packaging, all on brand.

Email and SMS automation

Nurture, follow-up and reminders that run on their own.

Paid ads and SEO

Search, social and display tied to real revenue.

Video and media

Brand films, testimonials and motion graphics that sell.

Social media

Content, community and campaigns that keep you visible.

CRM and integrations

Your tools connected, cleaned up and actually used.

Sales pipeline and automation

Clear stages, quotes and follow‑up that close more deals.

Operations and fulfillment tracking

Handoffs, milestones, lead times and on-time delivery.

Profitability dashboards

Margin by product or service line, in real time.

AI tools and automation

Assistants and workflows that save hours every week.

AI solutions

AI that works inside your business.

We put AI where it pays off: answering leads in seconds, scoring who is ready to buy, and turning your data into reports people actually read.

  • Instant lead response by text and email
  • Lead scoring and routing
  • AI chat and booking assistants
  • Automated reporting and insights
  • AI CSR agents: after-hours answering, phone tree replacement and a virtual secretary
Live workflowExample
  1. New lead from website

    Quote request, roofing replacement

  2. AI scored the lead 86/100

    High intent, routed to the sales team

  3. Text sent automatically

    "Thanks, Rick! Want to pick a time to talk?"

  4. Reply received

    "Tomorrow at 2 works."

  5. Call booked, CRM updated

    Owner notified. Response time: 38 seconds.

Results

Growth you can measure.

65+Companies served
15Years of experience
$150M+Client sales volume
225Systems launched

Recent work

CXApp launch

Carvonix

RSLaunching soon

Rebel Services

SFLaunching soon

Site Fleet

52Lead conversion increase

5280 Waste

Ways to work together

Every engagement starts with a diagnostic.

Start here

Diagnostic

The first step for every client, whatever size.

  • Full audit of marketing, sales and operations
  • Scorecard and growth roadmap
  • Scoped, priced options to move forward
For growing teams

Focused packages

Specific pieces of the system, done right.

  • Start with the phases you need most
  • Clear deliverables and timelines
  • Step up to a partnership anytime
For scaling companiesMost complete

Growth partnership

Your full ecosystem, designed, built and run by one team.

  • All five phases, from brand to profitability
  • Ongoing marketing, sales and operations optimization
  • Live margin dashboards and quarterly strategy
The team

20+ specialists. One team, accountable for results.

James Lang
James LangCEO, Growth and AI Strategy
Nanu Singh
Nanu SinghCTO, Data and AI Systems
Muhammad Adeel
Muhammad AdeelDevelopment Director, AI Integrations
Amy Gordon
Amy GordonCreative Director, Design and Automation
Sam Worseldine
Sam WorseldineCreative Director, Media and Social Media
Michael Breining
Michael BreiningOS and Platform Engineer
Sophie Pessotto
Sophie PessottoSocial Ads Campaign Manager
  • Strategy
  • Development
  • Web design
  • App design
  • Brand identity
  • Copywriting
  • SEO and data
  • Video and media
  • 3D and motion
  • Social media
  • Project management
Ready when you are

Find out where your growth is leaking.

Book a diagnostic and get a clear, phased plan from brand to predictable, profitable growth.

120 minutesDiagnostic call
$299Diagnostic fee
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